Unpacking the Brand
A podcast about what actually drives brand growth in print, packaging and manufacturing. Hosted by Ken Theriot of TheRiot Agency and Randy Kessler of Labels & Labeling, with the operators, printers and brand leaders doing the work.
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New episodes land through the season. Follow the show to get them as they publish.
Episodes
Newest first. Where we have written a recap, the card opens it.
Live from InfoFlex 2026: Industry Leaders Share the Real Pulse of Flexo
12 May 2026 · 14 min — What’s really happening in the flexographic printing industry right now? In this special episode of Unpacking the Brand , recorded live at InfoFlex 2026 in Milwaukee, hosts Ken Theriot and…
Trade Shows Are Evolving (How to Fix Your Booth Strategy) with Rich Rodrigues
22 Apr 2026 · 72 min — Trade shows are evolving and most brands are still doing them wrong. In Episode 10 of Unpacking the Brand , Rich Rodrigues, Director of Growth and Strategy at Pinnacle, breaks down how to…
How Community Becomes a Competitive Advantage with Peter van Teeseling
15 Jan 2026 · 62 min — Community isn’t a buzzword—it’s a business strategy. In this episode of Unpacking the Brand , Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop,…
Why LabelExpo Rebranded to LOUPE with Jade Grace
05 Dec 2025 · 38 min — LabelExpo is now LOUPE — but why? In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in…
Legacy Meets Innovation: Ben Urquhart on Two Centuries of Packaging Evolution
30 Oct 2025 · 64 min — From woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display . In this episode, President Ben Urquhart joins hosts Ken…
Loyalty, Leadership, and Labels: A Conversation with Alain Paquette of Artcraft
25 Sep 2025 · 50 min — Join Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for…
Labelexpo Europe 2025 Preview with Chelsea McDougall
14 Aug 2025 · 52 min — Label Expo Europe is heading to Barcelona for the first time, and Labels & Labeling ’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to…
Reinventing FTA: Nathan Ridnouer on the Future of Flexographic Printing
25 Jul 2025 · 53 min — In Episode 4 of Unpacking the Brand , hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his…
45 Years of Print Industry Wisdom with Paul Teachout
19 Jun 2025 · 60 min — Join us for Episode 3 of Unpacking the Brand as we sit down with printing industry veteran Paul Teachout to explore his 45-year journey through flexographic innovation, leadership, and…
Customer-Centric Branding in Manufacturing with Katie Graham
22 Apr 2025 · 36 min — In this episode of Unpacking the Brand , hosts Ken Theriot and Randy Kessler sit down with Katie Graham , Regional Marketing Communications Manager at Bobst North America , to explore how…
Secret of Scalable Growth with John Hirko
22 Apr 2025 · 44 min — In this debut episode of Unpacking the Brand , hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) are joined by John Hirko , Director of Growth at TheRiot Agency.…
Unpacking the Brand – Teaser Trailer
13 Mar 2025 · 1 min — Episode Description: Welcome to Unpacking the Brand , your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy…
Want to come on the show?
We are always looking for operators with a story about building a brand in a hard industry.