Senior marketing leadership, without the full-time hire
You get the strategy, the plan and the accountability of a chief marketing officer — at the level of involvement you actually need, with our specialists and GrowthOS behind them.
Or call 617.544.7468.
Most of the time it is not a marketing problem
Campaigns get made. The website gets updated. Someone posts on LinkedIn. None of it adds up to a brand, because nobody senior owns the whole picture: what you sell, who you sell it to, what the market should believe about you, and what gets built next. That is the job a fractional CMO takes. Ours work on top of GrowthOS, our own platform, so you get the reporting, automation and demand generation of a much larger company without building any of it in-house.
What your CMO owns
Read the business
Time in your numbers, your pipeline and your market. Then a straight account of what is working, what is quietly wasting money and what is missing.
Set the plan
Priorities tied to your revenue goal and your budget, in order — including what we are not doing and why.
Own the number
Your CMO runs the plan with our specialists and reports on it. On customer experience we measure one thing first: how long your sales cycle takes.
What the engagement covers
Strategy you can act on
A marketing plan built around your business goals and your budget, not a deck.
Involvement you choose
High-level strategy only, or strategy plus day-to-day execution. Scope moves as your market does.
An outside read
An objective view of the marketing, from someone with no internal history to defend.
A full team
Your CMO brings our capabilities and partner network with them, so you are not hiring specialists one at a time.
Work led this way
Client names are held back until each one approves being named. The work is real — three examples.
Aerospace and defense
An additive manufacturer launched into the hypersonics market — brand and demand built together.
Electronics
Brand and digital run together for a precision components maker — one program, one owner.
Print and packaging
Demand generation for a machinery maker; a website and digital transformation for an equipment supplier.
How this runs inside GrowthOS
A fractional CMO from TRA arrives with the whole system behind them: the strategy work lands in GrowthOS, the team that executes is already in it, and nothing leaves with them if the engagement ends — the engine stays yours.
Tell us where marketing is stalling
Bring the growth target and what has already been tried. We will be straight with you about whether a fractional CMO is the right answer.