Paid media that has to earn its budget
We run paid search and paid social for mid-market and industrial companies: fewer keywords, tighter landing pages, and a straight line between what you spent and what came back.
Talk to us about your ad spend
Run inside GrowthOS, our own platform: the growth engine of a large enterprise, without building one.
Where the money leaks
Outspending everyone stopped working years ago. The leak is usually in three places: keywords nobody in your market types, ads pointing at a page that was never built to convert, and budget spread thin across platforms because choosing felt risky. Relevance, click-through rate and the landing page are one system. We look at the page before we look at the bid.
What we do with the budget
Pick few keywords
The terms your buyers actually search. Relevance is what pulls the cost per click down.
Rebuild the landing page
Ad content and the page behind it get built together, because click-through rate depends on both.
Add paid social where it pays
Social runs beside search when your buyers are there. When they are not, the money goes back to search.
Keep tuning it
We keep refining performance across platforms and content month after month, not at renewal.
What changes when the buyer is industrial
The search terms are narrow and the audience is small, so we bid on intent rather than volume. One qualified lead can be worth more than a thousand clicks, and we count it that way. Because the buying cycle is long, we measure customer-experience improvement by how much that cycle shortens. And because we work across industries, the words in the ad are the words your buyer uses.
Where paid media sat inside a bigger program
Anonymised examples from delivered work.
A press manufacturer
Data-driven campaigns for its offset division, with paid media running beside SEM, SEO, social and the website build.
A precision electronics maker
A brand and digital program, including the pages the paid traffic lands on.
A cleaning-solutions maker
A rebrand, plus automated follow-up on the leads the campaigns brought in.
Clicks are the cheap part
A click is the cheapest thing we can buy you and the least useful on its own. If the page, the CRM and the follow-up are not ready for the traffic, we would rather fix those first than sell you more clicks. It is a shorter conversation than it sounds, and it is where the return shows up.
How this runs inside GrowthOS
Your ad spend reads the same CRM your sales team works in, so budget follows the accounts that actually close — not the clicks that feel busy. Reporting lands in the same dashboard as everything else.
Common questions about paid media
Why is my paid search budget not converting?
The leak is usually in three places: keywords nobody in your market types, ads pointing at a page that was never built to convert, and budget spread thin across platforms because choosing felt risky. Relevance, click-through rate and the landing page are one system, so we look at the page before we look at the bid.
Do you rebuild landing pages as part of paid media?
Yes. Ad content and the page behind it get built together, because click-through rate depends on both. If the page, the CRM and the follow-up are not ready for the traffic, we would rather fix those first than sell you more clicks.
Should we run paid social as well as paid search?
Social runs beside search when your buyers are there. When they are not, the money goes back to search. Choosing is the point — budget spread thin across every platform is one of the three places paid media usually leaks.
How do you measure paid media on a long sales cycle?
We bid on intent rather than volume, because the search terms are narrow and the audience is small. One qualified lead can be worth more than a thousand clicks, and we count it that way. Ad spend reads the same CRM your sales team works in, so budget follows the accounts that actually close.
Bring us your current ad account
Tell us what you are spending and what you are getting back, and we will tell you where it is going. Call 617.544.7468 or send us the details.