Public relations that tells the same story your brand does
We write the announcements, pitch the media, answer the reviews and agree the crisis plan, so what the public hears matches what you are actually building.
PR runs inside the brand program — strategy, UX, demand generation and customer experience — not as a separate retainer.
Reputation is built in ordinary weeks
Buyers walk away from a brand that has visibly messed up: a review left sitting, a badly chosen sentence during a bad week. Most of that is avoidable, and it is avoided by dull, consistent work. We review the messaging in your newsletters, email campaigns and blog so the same voice shows up in all of them, then keep it that way while you get on with the product.
What we take off your desk
Press releases
We draft the announcement, so a launch or a leadership change reads the way you meant it.
Media outreach
We approach media companies and influencers to put your name in front of buyers who do not know it.
Reviews and replies
We run the social accounts, engage with followers and answer reviews carefully rather than quickly.
Crisis framework
We agree how you speak to the public and to staff when something goes wrong, before you need it.
PR is not a standalone line item
- Coverage is worth more when the site it points at is finished — that is web development.
- A release earns more when the search and social channels behind it already work.
- The story comes out of brand strategy. The release only carries it.
- We work across industries — aerospace, energy and manufacturing among them — and that shapes who we pitch and how.
What a full program looks like
A precision electronics components maker came to us for a brand and digital program — new site, search and social channels, and the announcements that gave people a reason to arrive. The PR was not bolted on at the end; it was the part that carried the story out.
How this runs inside GrowthOS
Coverage points at pages that are ready for it, the story comes from the same positioning your campaigns run on, and the traffic a placement sends is measured like every other channel.
Tell us what you are worried about saying
Bring us the announcement, the review problem, or the crisis plan you have not written yet. Call 617.544.7468 or send the form.