Account-based marketing
Pick the fifty accounts you actually want, and market to them like they matter. ABM flips the funnel: instead of casting wide and qualifying later, you start with the buyer list.
ABM works when sales and marketing run the same list. We build that list with you, then put your name in front of those accounts everywhere they look: search, social, email, the trade press they read and the events they attend. The measure is not traffic — it is how many of the named accounts moved.
How an ABM program runs
Build the account list
Your ideal customer profile, applied to real companies — with sales in the room.
Map the buying committee
The engineer, the operator and the owner hear different arguments. Each one gets theirs.
Run the plays
Targeted ads, direct outreach, content built for the list — coordinated, not scattered.
Measure account movement
Engagement by account, not by click. Sales sees it in the CRM as it happens.
How this runs inside GrowthOS
The account list lives in your CRM. The campaigns read it, the website personalizes against it, and the reporting shows every named account’s activity in one place. That loop is GrowthOS — ABM is one of the things it makes routine.
Common questions about account-based marketing
What is account-based marketing?
ABM flips the funnel. Instead of casting wide and qualifying later, you start with the buyer list: pick the accounts you actually want, then market to them like they matter — across search, social, email, the trade press they read and the events they attend.
When does ABM work, and when does it not?
ABM works when sales and marketing run the same list. If the two teams are working from different lists, the plays scatter and nothing compounds. That is why the account list is built with sales in the room, from your ideal customer profile applied to real companies.
How is ABM measured?
By account movement, not by clicks. The measure is how many of the named accounts moved — engagement by account, visible to sales in the CRM as it happens, rather than a traffic number nobody can act on.
Do we need a target-account list before we start?
No. Bring us your list, or bring us nothing and we will build it with you. Either way you will know within a call whether ABM fits.
Bring us your target-account list.
Or bring us nothing and we will build it with you. Either way you will know within a call whether ABM fits.