The upside nobody modelled
We work with private equity firms and their portfolio companies: find the value diligence missed, align the business after close, and leave a growth engine running for the rest of the hold period.
We measure customer-experience improvement by the length of the sales cycle.
What we do inside a portfolio company
Alignment after close
Research, strategy and creative in one method, so the operation and the brand story stop contradicting each other.
An engine, not a campaign list
GrowthOS gives a portfolio company enterprise growth capability without hiring the department to build it.
Sector knowledge on day one
Aerospace and defense, manufacturing, print and packaging, electronics. We start from how those markets buy.
GrowthOS
GrowthOS is our own platform. It pairs senior marketing strategy with the technology to run it, so a portfolio company gets demand generation, CRM and reporting at enterprise level without building any of it in-house. It sits inside the strategic work rather than beside it, which is why the growth carries on after we hand over.
How an engagement starts
Read the portfolio
We look at where brand, demand and customer experience are costing money across the companies you hold.
Start with one company
One business, one clear growth problem. We prove the approach before it goes anywhere else.
Build the engine
Brand strategy, demand generation and customer experience, running on GrowthOS.
Measure, then repeat
Sales-cycle length tells you what moved. Then the same engine goes to the next company.
The work behind this
Anonymized examples from delivered engagements. Client names are not published here yet.
Aerospace and defense
An additive-manufacturing company launched into the hypersonics market.
Manufacturing
A legacy manufacturer rebranded, with a new online presence and a product ordering platform.
Print and packaging
A product-brand launch for a packaging company, a demand-generation program for a machinery maker, and a website and digital transformation for an equipment supplier.
Electronics
A brand and digital program for a precision components maker.
Industrial coatings
A rebrand and a new website.
Cleaning solutions
A rebrand with automated sales follow-up.
Send us the thesis
Tell us what you bought and what you need it to be worth. We will tell you what we would do first, and what we would not bother with.