Being on page one is one thing. Being first is another.
We run paid search for mid-market and industrial companies: the terms your buyers actually type, the ads they click, and the landing page that turns the click into a lead.
See the search work for yourself on the work page.
The fastest way to buy attention is also the fastest way to waste money
Every company in your market is bidding on the words you want. What separates a campaign that pays for itself from one that quietly drains the budget is not the bid. It is knowing which searches come from a buyer and which come from a student, a competitor or somebody's supplier. We run search inside GrowthOS, our own platform, so mid-market companies get the growth engine of a large enterprise without building one.
How we run a campaign
Learn the buyer
What they need, and what problem sent them to a search box in the first place.
Research the keywords
Balance the popular terms against the specific ones. The specific ones usually cost less and convert better.
Write the ads, build the pages
The click has to land somewhere that answers the search. One team builds both.
Launch, watch, change
Ads, keywords and landing pages get revised on what the data says, not on opinion.
Why put industrial search with us
We know the vocabulary
We work across industries and learn each one’s technical language. Bidding on technical terms is easier when you already know what they mean.
The pages come from the same team
Ads and landing pages are built together, so the promise in the ad is the first line on the page.
It runs on GrowthOS
Search sits with the rest of your growth program on our platform, not in a separate agency silo.
Examples from delivered engagements
Examples from delivered engagements across the sectors we serve.
Electronics — precision components maker
A brand and digital program, with search engine marketing and a new website built together.
Cleaning equipment maker
A rebrand and new website, with search feeding the same set of landing pages and automated sales follow-up behind them.
Print and packaging — press manufacturer
Data-driven campaigns for the offset division, run alongside marketing automation.
How this runs inside GrowthOS
Search campaigns read the same CRM your sales team works in, so spend follows the terms that produce customers — and the reporting lands beside everything else you run.
Common questions about paid search
What is the difference between SEM and SEO?
SEM buys attention now; SEO earns it over time. Paid search puts you at the top of the results for the terms your buyers type, and you pay for each click. Search rarely runs alone here — the two sit in the same program, so the pages the ads land on are the pages search is already working on.
How do you stop paid search wasting budget?
What separates a campaign that pays for itself from one that quietly drains the budget is not the bid. It is knowing which searches come from a buyer and which come from a student, a competitor or somebody’s supplier. We balance popular terms against specific ones — the specific ones usually cost less and convert better.
Do you build the landing pages as well as the ads?
Yes. The click has to land somewhere that answers the search, so one team writes the ads and builds the pages. Ads, keywords and landing pages then get revised on what the data says rather than on opinion.
How does a paid search campaign start?
By learning the buyer: what they need, and what problem sent them to a search box in the first place. Keyword research follows from that, then the ads and the pages, then a launch that is watched and changed rather than set and left.
Tell us the searches you want to win
Send us your terms, or the ones your competitors are already buying, and we will tell you what we would do first. Call 617.544.7468 or use the form.