Your claims, in one place, with the proof attached
TRAi Engage keeps the claims your company has agreed to make, each one carrying the evidence behind it, so a proposal, a campaign and a web page all say the same thing.
Every claim carries its proof, held in one record the whole program reads.
Most companies do not have a messaging problem. They have a version problem. The sales deck says one thing, the website says an older thing, and the newest agency says something nobody upstairs has signed off. The Differentiators record ends that argument: one list, agreed, current, and open for anyone on the account to read.
What the record holds
One agreed list
The claims you stand behind, written down and kept where the work happens — not in a slide someone made last year.
Proof beside each claim
Every claim carries how you actually deliver it and what it means for the buyer. If we cannot back it, it does not go in.
The source everything else uses
Site builds, campaigns and proposals draw their claims from this record, so your story does not drift from one channel to the next.
How a claim gets in
Drafted
TRAi drafts the claim and the proof behind it from your own record in the platform.
Approved
Nothing becomes a claim until you say yes.
Held in your portal
The approved claim sits in theriot.app under your brand, beside your projects, data and content.
Reused
A website drafted from the record is reviewed and scored page by page before anything goes live.
Nothing off-brand leaves the building
Agreed words are half of it. The portal also serves the real files — logos for light and dark grounds, palettes, guidelines and the approved creative library — so the claim and the artwork stay in step. Change a claim once and everyone working on the account is reading the new version.
See what we would claim on your behalf
We will walk you through the record in TRAi Engage and show you what proof it asks for.