A brand is the experience people expect of your whole company
We work on brand strategy and customer experience as one job, because a promise made in a logo and broken at a touchpoint is not a brand. Mid-market and industrial companies are what we do.
Published work spans many industries, from aerospace and defense to electronics.
The problem is rarely the logo
What we actually work on
Positioning
We define your value proposition and your place in the market, so the brand stands apart from the competitors you are actually losing deals to.
Messaging
The few things you say, in the words your buyers use, held consistent from the first sales call through to the trade show booth.
Visual identity
A visual system that carries the positioning, works everywhere it has to work, and does not look like every other firm in your sector.
Touchpoints
We map every place a customer meets you and make the experience consistent across all of them, including the ones marketing does not own.
Brand does not stop at marketing
A brand promise is kept or broken by people who do not report to the CMO. So part of this work is employee engagement: everyone understands the brand and delivers the same experience to customers. Research, strategy and creative run together across UX design, demand generation and business development, so the brand shows up as one thing instead of five departments' opinions. For an industrial coatings company that meant a rebrand and new website, carried through to how the business presents itself day to day.
How the work runs
Understand
We learn the market, the customers and how the company really operates today, including where the promise is currently breaking.
Position
We agree the value proposition, the messaging and the identity with the people who have to live with it.
Build the experience
Website, content, customer journey and internal alignment, so the brand is the same everywhere a customer touches it.
Run it and improve it
We keep refining. Our methods and offerings change as market demands and your objectives change.
The technology behind it
Brand work that stops at the guidelines document does not move revenue. Ours runs on GrowthOS, our own platform, which pairs senior marketing strategy with the technology to execute it. It gives a mid-market company the growth engine of a large enterprise without building one internally. A legacy manufacturer rebranded with a new online presence and a product ordering platform behind it.
Let's talk about what your brand promises
Tell us where the promise and the experience come apart. We will tell you what we would do about it.