Pipeline your sales team can actually work
We define who you sell to, find the opportunities worth the budget, and build the engine that hands qualified leads to your sellers. GrowthOS gives mid-market companies the growth engine of a large enterprise, without building one.
Talk to us about your pipeline
We measure this work by what happens to the length of your sales cycle.
Most growth problems are not effort problems
The team is busy and the activity is real. But the market was never properly defined, so leads arrive half-qualified, follow-up depends on who remembers, and nobody can say which channel paid for itself. We start with who you actually sell to and build the pipeline backwards from there.
What we build
Target market definition
Who is worth pursuing and who is not, so resource goes to the most promising areas first.
Lead and demand generation
Social, email and content working together, aimed at buyers who match the definition rather than everyone who clicks.
Funnel and conversion work
Landing pages, email campaigns and offers with an obvious next step. A/B tested, not argued about.
Segmentation and automation
Customers grouped by shared behaviour, messaging tailored per group, the repetitive follow-up handed to the software.
How the work starts
Define the customer
We agree who your best-fit buyer is before we spend a dollar reaching them. Everything else sits on this.
Find the opportunities
We map where those buyers are, which channels reach them, and which openings deserve the budget.
Build the engine
CRM, automation and campaigns set up on GrowthOS, so every lead is captured, segmented and followed up the same way.
Measure and tighten
We test versions against each other, keep what performs, and report on pipeline instead of activity.
Industries where we have delivered this
Examples from delivered engagements. Client names stay out until each one is cleared.
Aerospace and defense
An additive manufacturer launched into the hypersonics market — brand and demand built together.
Print and packaging
Demand generation for a machinery maker; data-driven campaigns for a press manufacturer's offset division.
Manufacturing and coatings
A legacy manufacturer rebranded and put online with a product ordering platform; an industrial coatings rebrand with a new website.
Electronics and cleaning solutions
A brand and digital program for a precision components maker; a cleaning-solutions rebrand with automated sales follow-up.
Let's talk about your pipeline
Tell us who you sell to and what the sales team is short of. We will tell you what we would do first. Call 617.544.7468 or use the form.